Broadcast Research
With the Advantage Broadcast Research tool, you can bring all your subscribed data from Nielsen or Comscore right into the system.
Every Advantage customer also has free access to Eastlan radio ratings.
Run ranker, trend or audience composition reports.
Having access to that data in the same window while you’re building your buys will make creating your schedules faster and easier than ever.
Spot TV
Ranker and trend reports
Single book or multi-book reporting including projected books
Single-day/time or multiple-day/time reporting
Single- or multi-demographic reporting
Numerous metric options for data reporting
Spill station identification
Filtering of data available to narrow down delivered details
Export to Excel
Spot Radio
Ranker, trend and audience composition reports
Single- and multi-book averaging
Qualitative data options included
Listening location options included
Standard dayparts and hourly daypart options
Single-station or multi-station reporting
Spill station identification
Reporting including single dayparts or multiple dayparts
Numerous metric options for data reporting
Filtering of data available to narrow down delivered details
Export to Excel
Broadcast Buying & Management
All of us in the industry know what a complex and difficult job it is to run a profitable media practice.
You can rely on Advantage Media for unprecedented visibility and control over all your media buying and order operations from one system.
Easily Build Your Buys
The Advantage broadcast worksheet is fully integrated with the media plan so you can instantly load both markets and goals into the worksheet.
Even if you’re not using our planning module, you can enter your goals quickly and easily in a simple grid. The worksheet is integrated with Nielsen, Comscore and Eastlan ratings, but you can use the power of this module even if you don’t subscribe; simply enter ratings and get the same benefits.
Automated RFP & Avails Import
Utilize the electronic RFP to instantly send requests to stations and track all back and forth communication between the station and agency.
Automatically bring electronic avails into a staging table to weed out what you need/want for the campaign and keep your schedules clean.
Track all of your vendor communications in one place – no need to waste time switching between systems and searching through emails.
Modern & Efficient Buying Tool
Modern and Efficient Buying Tool
Easily build schedules for US or Canadian markets
See goals vs. purchased while you’re assembling your buy
Create different rates on the same buy line with a flexible worksheet grid
Manage TV rating projections using our special measurement trend tool
Include reach and frequency calculations
View where things have changed in the project with revision tracking
Download “The Benefits of Integrated Media”
Seamless Ordering
With the Advantage Broadcast tools, you can create Orders for billing and send them electronically to vendors.
Vendors simply click on a link to review and accept the order with no cumbersome software to install and no login required.
Advantage provides a clean and simple order dashboard where each rep only sees the orders they manage for you.
Easily track and update all communications and order status by vendor right from the system – no need to waste time switching between systems and searching through emails.
Built-In Traffic Management
With the powerful built-in automation capabilities of Advantage Media, managing your broadcast traffic will be more streamlined than ever.
The system can automatically scan your worksheets for missing instructions, so you never miss a thing.
Manage traffic instructions and vendor communications from inside the system so you always have a full view of what’s happening on your campaigns.
Vendors simply click an email link and their traffic instructions open in a web browser giving them everything they need. No cumbersome software to install, no logins required.
Easy Makegood Management
Manage makegoods without leaving the system.
Vendors can submit makegood proposals from their order dashboard with a simple click of the mouse.
Easily track and update all communications and makegood status by vendor right from the system. There’s no need to waste time switching between systems and searching through emails.
Submit multiple makegoods simultaneously and keep track of the entire process with a bird’s eye view with our “View Details” option.
Click to approve or reject. If approved, the system automatically updates your schedules and order status and pushes a revised order to the vendor through their order dashboard.
Simple Spot Reconciliation
Use Advantage spot-matching technology to easily identify variances based on whatever criteria you set.
Set criteria by specific clients, even down to the flight or campaign level.
Streamlined Vendor Management
Manage vendor and vendor representative details right from their related orders without having to change screens or systems.
Save some trees! Track order status and related events electronically from beginning-to-end and eliminate the paper trail.
Orders are automatically updated, copies are kept in the Advantage Document Manager, and pushed to vendors ensuring a full and easy-to-follow audit trail is always available for all parties involved.
Powerful Dashboards & Reports
Build powerful dashboards and reports with the built-in self-service report writer and dashboard editor.
Pre- and Post-buy analysis reports ensure ratings are going to deliver or have already done so.
Report on virtually anything in the system.
Create beautiful visuals that can be easily exported to add quick and easy visual references to any of your materials.
Fresh, Flexible and Connected
This system was built fresh by media professionals, in collaboration with media professionals and for media professionals.
The Advantage Software Company, LLC is constantly updating and enhancing the system based on the feedback we receive through our daily communications with hundreds of media agency clients across North America.
Work the Way You Want
Dozens of user-definable options allow each user to configure their environment to work in the way that makes the most sense for them.
No matter what your role, see only the data you need to see to get your job done in the way that makes the most sense to you.
Always Know Where You Stand
Scores of quick visual reference tools and indicators are embedded throughout the system.
Order status, totals, trends and analytics: it’s all there! With a quick glance, you’ll always know where you stand and where you’re going.